A documentary following an Estonian fashion designer Reet Aus on a global tour to explore the origin process and the environmental footprints of today's fast paced fashion industry. On the road the mission takes an unexpected turn towards trying to introduce her "upcycling" inspired product line to some of the major fashion retailers to increase awareness of the massive resource waste built into the current product lifecycle.
Reet Aus (1997–2004 Ulfsak; born July 26, 1974 in Tallinn) is an Estonian artist and pedagogue.
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